His posts promote not just his company, but the companies he partners with and help both reach more communities they may not be able to on their own. Successful influencers will be able to utilize the art of storytelling to help consumers learn more about brands, driving awareness and increasing traffic and engagement through sharing how they interact with company products in their everyday lives.Ī great example of an influencer who combines storytelling and marketing is Andrew Steinthal, who teams up with brands such as American Express and Nike to share how these brands play a role in the success of his company, The Infatuation. If it’s your first time working with niche influencers, check out this guide to make sure you’re finding and working with the best influencers for your campaign’s goals.
It is important to know that getting granular when it comes to segmenting target markets is the best way to ensure the best ROI and niche influencers are the best at reaching these markets in an authentic way.
Influencers are great at helping companies tap into a specific niche of consumers throughout different markets. How do influencers help your influencer marketing? Utilizing social media influencers for storytelling marketing allows a company to have its brand story easily shared with consumers in a way that feels organic, without the use of banner and pop-up ads. Up to 90% of people on the internet trust recommendations from influencers. They are adept at engaging with followers and are experts at promoting products without the sales vibe that can come across from companies. Influencers are a great tool to utilize as they are masters of all things digital and are specialists in specific areas when it comes to content marketing. Influencer marketing has proved itself an extremely useful strategy when it comes to content marketing in the past few years and has no sign of slowing down anytime soon reports show that it will be worth an estimated $10 billion by next year alone. We are able to retain 70% of information through stories, but only 10% from data, so having a team member who is a master of creating compelling stories is crucial for having a successful story marketing campaign. It can take years of practice to master and requires a certain amount of creativity and skill to make it compelling for audiences. While anyone is capable of creating a story, it takes a bit of talent to tell a great story that fuels the emotions that drive action from audiences. What is storytelling with influencer marketing? A story could be told by a teacher to help educate students about a new concept, a comedian to evoke laughter from their audience, or a business to sell their products.īusinesses may not technically be human, but that doesn’t mean there isn’t a story behind how it came to be, and this story is what can be used to captivate audiences through the art of storytelling. There are many different ways to tell a story, but they all inspire audiences to use the imagination and serve a purpose on behalf of the storyteller. Reliving these moments offers a chance for people to connect with one another and get a glimpse into the lives of their loved ones. Sharing the details of a busy day with family members over the dinner table? Yep, another story. Telling friends about a recent trip or weekend getaway? It’s a story. Whether we realize it or not, stories are part of our everyday lives. Storytelling is an expression of human emotions that connects people to one another. Companies who are able to create positive experiences through marketing stories are able to build an emotional connection with consumers, and studies have shown that consumer loyalty is heavily influenced by positive emotions. While most consumers have grown tired of the traditional marketing methods, storytelling marketing gives people a new look into a company and its brand and helps reach them on a deeper level. While in the past stories have provided brief escapes from everyday life through a variety of characters and adventures, recently marketers have found that storytelling in marketing is a valuable tool that can boost a company brand. shows all are great ways to connect and inspire people all over the world and have done so for hundreds of years. Nothing captivates audiences quite like a good story. Types of influencers to tell your story.How you can use influencers for story marketing.How do influencers help your influencer marketing?.What is storytelling with influencer marketing?.
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